Dressing Superwomen in Accessible High-End Ready-To-Wear
Superwomen: That's you, that's us. Superwomen are the women we want to reach – confident women who stand for something, who have taste, and who live life with attitude. Women who wear Rich & Royal don't fit into any category.
At Rich & Royal, we understand the lifestyle of our "superwomen." With our multifaceted collections, we cover a wide range of their fashion needs: We offer high-quality, feminine fashion that's harmonious and expressive, easy to combine, and uncomplicated to wear. Close to the trends, we curate everything that's hot with sensitivity and style awareness. Favorites remain, and new favorites are constantly being added.
Our Style Promise
At the interface between mainstream and premium, we translate runway looks into ready-to-wear looks. Everything feels valuable. A little more luxury for special occasions or for every day? Extraordinary or ordinary with extras? Rich & Royal has it all. We make no compromises when it comes to quality. The same goes for design: trendy colors, striking prints, special details. Always with a certain je ne sais quoi. Since it was founded by brothers Patrick and Denis Stupp in 2006, Rich & Royal has been continuously evolving: We are the zeitgeist. And zeitgeist is constantly changing. For us, staying true to ourselves means changing. Forever new. Forever Rich & Royal.
"As a brand, we are constantly evolving."
That's why we constantly reinvent ourselves. That's what makes us who we are. Staying true to ourselves means transforming ourselves."
– Rich & Royal Brand Director Mara Wieczorek
IT'S A FAMILY BUSINESS
The story of Rich & Royal began in 1986 with a family business from Baden-Württemberg: Peter Stupp Design Mode GmbH, founded by Peter Stupp in Freiberg am Neckar near Stuttgart, where the company is still based today. Since 2002, the sons Denis and Patrick Stupp have been running the company in the second generation. Inspired by a stay in New York and the modern mix of glamour and rock that ushered in the new century in fashion, the two founded the fashion brand Rich & Royal in 2006. What began with one designer and eight representatives has now grown into a company with a total of 150 employees and 1000 sales points in ten countries. With a view that clearly looks into the
future. And the consistent promise to always combine fashion and trends with a sustainable awareness for people and the environment - for you & the future.
"We had this one spontaneous idea back then."
And that's how Rich & Royal came about. We've never lost that spirit: Just do it – it might turn out well; and that's exactly what it has.”
– Rich & Royal Co-Founders and Managing Directors Denis & Patrick Stupp
The Rich & Royal Superpowers
Fashion Instinct
There are three things we excel at. First, our fashion instinct is next level. Our flair is woven into every piece – modern, wearable, trendsetting. We're always on top of the latest runway trends.
Maximum value
Secondly: the highest possible quality with every purchase for our superwomen. Our materials are high-quality, the workmanship precise; so that every piece looks good – and feels good!
Perfect timing
Thirdly: We're fast – so you can add your new favorite pieces to your cart exactly when you want. Timing matters. These are the Rich & Royal superpowers.
Not Everybody's Darling
Confident, yet charming. Just like our superwomen, we navigate the world with poise. We don't have to please everyone. That's why we remain calm, because we know: with everything we do, we're constantly working towards our goal: to be your love brand. This is reflected in every collection, every look, print, and detail.
Dressing Superwomen is what we do.