Sustainable fabrics with expressive prints and bold
Colors. Trends that do not disguise, but reflect the spirit of the times
embrace. From different women in individual ways
worn to write their own stories.

The story of Rich & Royal began in 1986 with a family business from Baden-Württemberg: Peter Stupp Design Mode GmbH, founded by Peter Stupp in Freiberg am Neckar near Stuttgart, where the company is still based today. Since 2002, the sons Denis and Patrick Stupp have been running the company in the second generation. Inspired by a stay in New York and the modern mix of glamour and rock that ushered in the new century in fashion, the two founded the fashion brand Rich & Royal in 2006. What began with one designer and eight representatives has now grown into a company with a total of 150 employees and 1000 sales points in ten countries. With a view that clearly looks into the
future. And the consistent promise to always combine fashion and trends with a sustainable awareness for people and the environment - for you & the future.

At Rich & Royal, the diversity and high demands of our customers are always the focus. We celebrate femininity in all its diversity. Trend-oriented, but confident with your own style. Well-dressed, but without compromising on the environment. In the office as well as in your free time and on special occasions. That is why Rich & Royal collections adapt to future trends
but also develop them further to meet the real needs of customers. From the catwalk to the wardrobe,
to be combined individually. The design ingredients for the Rich & Royal look: high-quality fabrics that are particularly comfortable to wear, expressive colors and designs, plus lovely details that make fashion hearts beat faster.

For Rich & Royal, a sense of trend is always in harmony with the needs of our planet. Fashion and style are just as natural for the brand as the responsible use of resources, environmentally friendly processes and fair working conditions. 85 percent of our partner manufacturers are based in Europe, many of them family-run like Rich & Royal itself. The materials are carefully selected from fabric suppliers in France, Italy and Portugal.
– 50 percent of them are already sustainable. A number that will grow to at least 90 percent by 2025
One of the role models here is our Organic Basics, which is already 100 percent organic and
are manufactured sustainably. Without compromise.