SUSTAINABILITY - FOR YOU & THE FUTURE
SUSTAINABILITY AT RICH & ROYALON A CONSCIOUS MISSION
The future of fashion lies in a clear conscience. With this belief, we continue to shape our brand. We create fashion with a sense of trends and a sustainable awareness. The responsible use of resources, environmentally friendly processes and fair working conditions are as much a tradition for us as the connection between fashion and people.
We have always believed:
Sustainability goes beyond the properties of a single piece of clothing. It begins with appreciation for the people whose hands make our clothes. Mutual respect and trust are at the core of our philosophy. Many of our partner manufacturers are family-run like us - and share the same goal with us: to contribute to the solution to one of the biggest problems of the 21st century.
We use sustainable materials that we select very consciously - and for which we work with fabric suppliers from Italy, Portugal and France. Sustainability can only succeed if everyone works together in a spirit of trust and takes responsibility. We are particularly proud of our Organic Basics, which are already manufactured 100% sustainably. Without chemicals, without pesticides. No compromises for the environment.
We are keeping moving in order to further develop our vision of sustainability. Because with these measures we are pursuing a clear goal: to carry the family legacy into the future. Driven by a long tradition, fueled by innovative ideas. Because the only way to this future is sustainable.
We are looking forward to our journey together into this very future. Thank you for joining us.
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OUR VISION OF THE FUTURE
We have been taking responsibility since 1986, the year in which Peter Stupp Design Mode GmbH was founded. The Rich & Royal brand, founded in 2006 by the brothers Patrick and Denis Stupp, is determined to continue this valuable legacy: With our fashion, we shape sustainable change - for our future and yours.
The cornerstones of our approach are sustainability, responsibility and the appreciation of people and nature. We follow this philosophy consistently: Since 2020, 30% of our products have been sustainable. Since 2021, 50% of our collection has been made from sustainable materials. In the coming years, we want to use at least 90% sustainable materials and completely avoid animal ingredients.
Our products
Made with responsibility
Our collections are the heart of Rich & Royal. Every single product is designed and produced with high standards of quality, design and sustainability. Particular attention is paid to the conscious selection of materials.
For us, aesthetics and ethics go hand in hand.
Our supply chain
We're on a green mission
From the very beginning, we have cooperated with certified partner companies in Europe for our collections, who guarantee environmentally friendly and fair production and support our sustainable vision with their know-how in development.
85% of our collections are made in Italy, Portugal and Greece. We have worked closely with most of the manufacturers, many of them family-run, for decades and regularly visit them on site.
“Made in Europe” stands for social justice and unique quality. But also: shorter delivery routes. Thanks to the proximity to our partner companies, our products are largely transported to Germany by road. This enables us to save CO2 emissions and reduce our ecological footprint.
Our social responsibility
We value
As a family business, community spirit is our greatest strength. Our vision and daily motivation is to manage and shape Rich & Royal as consciously and sustainably as possible. Fairness, tolerance and transparency are a matter of course for us - with each other and with our partner companies.
Sustainable Fashion
